About Sunnyside
Sunnyside is a bold new art experience transforming Ballarat with colour, creativity, and community. Featuring UK artist Morag Myerscough, immersive installations, soundscapes, talks, zines, and workshops, it’s a joyful celebration of connection, imagination, and artistic expression.
Backstory
Sunnyside is the latest chapter in the ongoing work of award-winning creative studio, The Social Crew. Known for crafting unforgettable art experiences, The Social Crew brings artists and audiences together through bold, imaginative projects that spark connection and joy. Sunnyside reflects this vision, an ambitious public art experience rooted in local collaboration, yet reaching for international impact. With a deep commitment to community and creativity, The Social Crew is helping shape a vibrant new chapter in the creative story of regional towns like Ballarat.
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Sunnyside is the result of a deeply collaborative creative process led by The Social Crew, grounded in community engagement and co-creation.
The artwork has been developed in collaboration with internationally recognised artist Morag Myerscough, bringing global perspectives to local stories. Through workshops, consultation, and hands-on experiences, over 60 Ballarat locals contributed ideas, inspiration, and creative input that echo throughout the final experience.
Creative outcomes include the main installation at the Ballarat Mining Exchange, immersive sound pieces composed by Raul Sanchez, word-based artworks, and collaborative contributions from community-led initiatives such as Fontella Zine Machine and Murrup Arts.
Key creative contributors include Design Studio One&Other, and Publicists Zilla and Brook, have helped shape the project’s visual identity and communications, supporting a seamless integration of community stories into the broader narrative.
Throughout the project, The Social Crew has built strong partnerships with local businesses including Rare Trades Centre, The Unicorn, Art Gallery of Ballarat, Federation University, and the Waddawurrung Traditional Owners. A strong commitment to sustainability and prioritising local suppliers were possible underpins our approach to delivery.
This collaboration demonstrates the power of art to connect people, place, and culture, celebrating Ballarat’s creative spirit through shared experiences and collective imagination.
Watch this space to see our full Creative Team listed here in the coming weeks.
This project is supported by the City of Ballarat and Visit Victoria.
Brought to you by
The Social Crew
The Social Crew is a multi-award-winning creative studio based in Melbourne and London, led by Creative Producer Belinda Collins. We specialise in immersive art, creative production, public art and large-scale event production, delivering bold cultural experiences that spark connection and leave a lasting impression.
Our studio is proudly all-female with a hands-on, collaborative approach that brings together artists, makers, and technical specialists to deliver projects from concept to completion. We like to do things differently, creatively, playfully, and always with purpose and we do fun things very well.
Since 2014, we’ve produced everything from public art installations and major festivals to placemaking projects, exhibitions, and live events.
Recent highlights include the immersive, identity-driven experience Gorillaz: House of Kong in London; major productions with artist Rone, including the acclaimed Time at Flinders Street Station and the award-winning Empire at Burnham Beeches; Melbourne’s city-wide late-night cultural activation Art After Dark; and a host of public art projects.
With a trusted network of artists, makers, and technical talent, The Social Crew delivers projects that spark curiosity, invite connection, and leave a lasting impression.